branding

A six-panel SMBC comic. A man sits on a therapist's couch telling his female doctor, "I just don't think these antidepressants are for me, Doc." She asks, "Are you worried they'll negatively affect your personality? Studies show that-" He cuts her off: "Nah." He explains, "It's just that I base my purchasing decisions entirely on whether the products are branded with pop culture characters. I almost died of thirst once, but then they made X-Men themed water." The doctor replies, "Well, I do have this sample of Star Wars branded Zoloft, but it's in colossally poor taste." She continues, "They're 49 times the usual price of-" A close-up shows a pill bottle labeled "Sertraline HCl (50mg)" with a Yoda-like figure saying "Give in to the Dark Side, you should not." The man, thrilled, reaches out and shouts, "And the pills are tiny light sabers? SOLD!" Votey: a close-up of the man's eager face as the off-panel doctor says, "End this session with 'may the force be with you' or I'm not paying."